Strategic Marketing and Communications
Strategic Marketing and Communications is responsible for the quality and consistency of ¹ú±êÂ鶹ÊÓƵAPP’s marketing efforts, with the specific purpose of promoting the College and its people, programs, and achievements uniformly across our messaging and visual identity.
Establishing and consistently communicating a well-defined brand helps others easily connect the ¹ú±êÂ鶹ÊÓƵAPP name with quality and credibility and articulates what makes the ¹ú±êÂ鶹ÊÓƵAPP experience so special. Ultimately, it reinforces our earned reputation as a national leader in liberal arts and sciences education and as a place to expect the extraordinary.
Download the Brand Standards Guide
The Creation of a New Logo or Wordmark is Prohibited
We can create a wordmark that incorporates the ¹ú±êÂ鶹ÊÓƵAPP logo with the name of your office, department, program, club, or organization for your use. Please submit a project request below.
Downloadable Resources
¹ú±êÂ鶹ÊÓƵAPP has three marks that identify our institution: the primary logo, the word mark, and the ¹ú±êÂ鶹ÊÓƵAPP seal. One of these three marks should appear on all ¹ú±êÂ鶹ÊÓƵAPP communications, but which one you use depends on the audience and context. In most instances, the primary logo will be the default choice.
Never attempt to alter or recreate the logo or word mark. Always use the official files below. Please refer to the Brand Standards Guide for the correct use of the ¹ú±êÂ鶹ÊÓƵAPP logo and word mark. The ¹ú±êÂ鶹ÊÓƵAPP seal has special uses and can not be downloaded. Please contacting the Strategic Marketing and Communications Office for permission to use the seal.
¹ú±êÂ鶹ÊÓƵAPP Logo
The primary logo is the main identifier for the College. It consists of the ¹ú±êÂ鶹ÊÓƵAPP wordmark, paired with an icon of Old ¹ú±êÂ鶹ÊÓƵAPP. It is suitable for all audiences and occasions, and should be used on almost all ¹ú±êÂ鶹ÊÓƵAPP communications, especially marketing materials. Click below to download the logo in jpg, gif, and tiff formats. Should you need a specific size or format, please contact the Office of Strategic Marketing and Communications.
Download the ¹ú±êÂ鶹ÊÓƵAPP Logo
¹ú±êÂ鶹ÊÓƵAPP Wordmark
The ¹ú±êÂ鶹ÊÓƵAPP wordmark is a more informal logo, to be used with internal audiences and others who are extremely familiar with the College. It is also suitable for situations where space is limited. Click below to download the wordmark in jpg, gif, and tiff formats. Should you need a specific size or format, please contact the Office of Strategic Marketing and Communications.
Download the ¹ú±êÂ鶹ÊÓƵAPP Wordmark
Photo & Video Assets
Approved photos and campus b-roll video of ¹ú±êÂ鶹ÊÓƵAPP. If you need additional assets, please contact the Office of Strategic Marketing and Communications.
Additional ¹ú±êÂ鶹ÊÓƵAPP Branded Materials
Request the ¹ú±êÂ鶹ÊÓƵAPP Letterhead Template
¹ú±êÂ鶹ÊÓƵAPP Powerpoint Templates
¹ú±êÂ鶹ÊÓƵAPP Career Exploration Community Logos
Request Forms
¹ú±êÂ鶹ÊÓƵAPP Communications regularly features stories that portray elements of the ¹ú±êÂ鶹ÊÓƵAPP Experience on the website, social media, and in various college publications. We invite you to submit your story for consideration.
Submit the event form to request consideration for an upcoming event to be posted to the website.
Review the guidelines for campus photography and video, and request assistance from the college photographer.
Submit the project request form to request assistance producing print materials, promotional items, or digital design.
Submit the web support form to request webpage assistance or drupal training.
For logo lockups, we take a unified approach that fosters a strong, consistent institutional image for both internal and external audiences and that provides recognition that a department or organization is part of the College.
